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Industry:
Apperal
Project Brief
Ugly Brand Co. set out to redefine what “ugly” means—transforming it into a bold, wearable movement. We leaned into the paradox, turning imperfection into a point of pride.
Our Touch
Inspired by the “phoenix from the ashes,” our design approach combined raw textures with elevated, modern visuals. We built a web presence and illustrations that embraced grit while remaining polished enough for fashion-forward audiences.
Outcome
Ugly Brand Co. is more than a clothing line—it’s a movement. By blending story-driven branding with cutting-edge design, the brand now embodies resilience, rebellion, and authenticity.
Ugly Brand Co. is more than a brand—it’s a movement. Together, we turned an ambitious vision into a dynamic identity that sparks curiosity and invites people to see the world through a different lens. At Brangerine, we believe in growing brands that inspire, captivate, and challenge the ordinary.
