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Industry:
Cola
Pepsi x The Kreative Crew
Pepsi approached The Kreative Crew with a unique creative vision: to capture a collection of black-and-white photographs honoring the brand’s deep roots in Kern County. Our goal was to represent the spirit of the region — from its historical foundations to its thriving energy sectors — through timeless, striking visuals.
Over the course of several days, we shot across 14 iconic Kern County locations, spanning more than 200 miles. From oil fields and solar farms to weathered architecture and downtown alleyways, the journey painted a black-and-white love letter to the place Pepsi calls home.
In a moment of divine timing, our creative direction took a beautiful turn. While my Tía was cleaning out a storage container on her family ranch, she discovered an original Pepsi-Cola glass bottle — etched with “Pepsi-Cola Bottling Co.” It felt like more than coincidence — it was a call to connect past and present.
We brought that bottle into the shoot, pairing it with a backdrop of our own creative studio in the heart of downtown Bakersfield. It became a symbol of our shared roots — a physical link between Pepsi’s legacy and our local story.
What began as a campaign turned into a cultural time capsule. The final gallery featured 14 monochromatic portraits of place and spirit — nostalgic, gritty, and full of soul. Every frame echoed hometown pride, with creative direction that fused historical reverence with modern storytelling.
The campaign now lives as a visual archive, a reminder that the past still pours into the present — just like that forgotten bottle, waiting to be rediscovered.
Let’s turn your brand’s story into a legacy. We don’t just design — we dig deep, pull meaning from the margins, and craft work that echoes for generations. This is where strategy meets soul.
