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Industry:
Cola
Pepsi x The Kreative Crew
Pepsi approached The Kreative Crew with a unique creative vision: to capture a collection of black-and-white photographs honoring the brand’s deep roots in Kern County. Our goal was to represent the spirit of the region — from its historical foundations to its thriving energy sectors — through timeless, striking visuals.
Over the course of several days, we shot across 14 iconic Kern County locations, spanning more than 200 miles. From oil fields and solar farms to weathered architecture and downtown alleyways, the journey painted a black-and-white love letter to the place Pepsi calls home.
Let’s turn your brand’s story into a legacy. We don’t just design — we dig deep, pull meaning from the margins, and craft work that echoes for generations. This is where strategy meets soul.
