El Santo

Bold Flavor, Even Bolder Design
El Santo Coyote is more than a food truck—it’s a rolling celebration of authentic Mexican culture. The founders wanted branding that captured the heart of Mexico: colorful, spirited, and rich with tradition. From butterflies to bold murals, we took inspiration from the streets of Oaxaca and Guadalajara to bring their vision to life.

We crafted a custom brand identity that blended handcrafted typography with vibrant patterns and illustrations. The food truck design became a mobile mural—featuring symbolic art, textures, and a back wall illustration that turns heads and sparks nostalgia. The result? A brand that feels as flavorful as their food.

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